Amateur college athletics died in private many years ago with the advent of “bag men” who secretly paid high school athletes and their attendants to influence their college destinations. https://www.bannersociety.com/2014/4/10/20703758/bag-man-paying-college-football-players
SEC schools along with other football factories & basketball dynasties have perfected this clandestine practice over the past couple of decades as fans looked the other way and pretended that college athletics was about pristine amateur competition.
Amateur college athletics died in public with the creation of the Name, Image, Likeness (NIL) rules where college athletes are paid to promote, partner with, or represent brands. With this program, college athletics as we know it is dead and will be replaced with a frenetic scramble to creatively pay athletes as much as possible during their minor league careers. The talent gap between the “willing” and “less willing” athletic programs will become an impassable chasm. The usual suspects will lure the best high school athletes with massive NIL offers. No blue chip high school athletes will attend college without a large payout awaiting their arrival. Late blooming athletes who blossom during their college careers at less-willing NIL universities will transfer at-will to play on a bigger stage for a bigger payout. The world of today’s NCAA “have” & “have not” college programs will seem like a socialist dream compared to what lies ahead.
I am not against college athletes getting paid for their talents. Colleges, networks, coaches, broadcasters, and sponsors have collectively been making billions on the talents of college athletes for decades. While the value of a free college education is substantial and noteworthy, it pales in comparison to the profits generated from D1 athletics. While we are being honest, let’s not kid ourselves that most big-time college athletes are graduating with meaningful or even cursory educations, so the education value for athletes, while a loss of their own making, does very little to address the financial imbalance in college athletics today.
The notion that college athletes should get compensated beyond their educations for the product they produce seems not only reasonable, but also fair. The profit-pie for NCAA athletics is big enough that the players largely responsible for producing it should get a small slice. What bugs me is the NIL opens the floodgates for colleges to dangle dollar signs in front of 17 and 18 year old kids. The biggest NIL payout offers will rule the day recruiting high school athletes. What could possibly go wrong?
I am afraid the financial downside is too steep for most universities to not be involved with NIL to some degree. The conversations with high school recruits have already shifted from selling a school, its coaches, & its program tradition to putting together NIL packages that will provide thousands (or hundreds of thousands) of dollars to athletes. All of this is making DIII athletics look a lot more appealing. I’m suddenly a lot more interested in going to watch Randolph Macon play Hamden-Sydney next year.